Information, tips and helpful hints for people performing
Internet marketing optimization, including search engine
optimization (SEO), pay per click (PPC), analytics, conversion rate
optimization (CRO), Web design and information architecture, social
media marketing (SMM) and more. We generate traffic that converts.
We provide free how-to search engine placement and ranking advice and
information supported with top agency quality services, products,
tools, links and tutorials. Our company also offers premium fee-based
Internet marketing services and SEO group training.
We are both a full-service Internet marketing optimization company with
full agency services, as well as an information resource for effective
do-it-yourself search engine marketing strategies and plans. Internet
marketing is technical, detailed work, but we offer what it takes to
succeed.
Internet marketing optimization starts from the design of a site. To
construct a great content-rich website takes planning. A competent
designer uses online architectural design principles, carefully
combining information delivery and intuitive navigation to satisfy the
visitor's needs (why they visited) while accomplishing their own
business goals for fame or fortune (why the website was created).
Having proper site architecture is vital to online internet marketing
of a site that will attract and also satisfy visitors. Simply put,
designing an award winning website is not enough. Your site needs to be
placed in front of potential visitors or they will not know you exist.
Our Internet marketing optimization services includes the integration
of focused traffic-generation tactics that are vital to the success of
your site. Without smart marketing, any great website will fail. Bruce
Clay, Inc. is an agency that focuses specifically on how to succeed at
Internet marketing optimization through website design, search engine
placement, pay-per-click, search engine marketing, submission,
analytics, conversion optimization and social media and branding
programs.
As an Internet marketing optimization company we help you achieve
high traffic to your website that converts to revenue.
When it comes to placement, everyone knows that organic Search Engine
Optimization is the key to obtaining visitors for very little cost. In
fact, SEO services are absolutely vital to your search engine marketing
success. As a result, every company wants to have the top search engine
ranking for their targeted keywords. This page teaches a proven
Search Engine
Optimization (SEO) methodology for
"How To Improve Your
Ranking through Search Engine Optimization" that should allow
you to improve your site quickly and effectively. Bruceclay.com offers
many free SEO tools, and a complete step-by-step description of their
use. This is for those knowing that search engine placement is vital to
their web success. Our
SEO Company services
page describes ways that we can assist you with complex projects.
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While organic Search Engine Optimization generates traffic, it is not
"instantaneous." Utilizing search engine marketing programs such as pay
per click (PPC), traffic can be received in a matter of days instead of
months. As a result, every business should have a PPC program for their
targeted keywords. This page discusses a proven
PPC
methodology that should allow you to increase traffic to your site
quickly and effectively. We discuss the entire PPC process on this page,
and provide a complete step-by-step description of their use. Likewise,
our
PPC Company
services page describes ways that we can assist you with complex
search engine advertising projects.
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Web Analytics is critical to improving the measurable results of any
website promotion program. You need to understand where traffic comes
from, where they go, and more importantly the return on their investment
(ROI) or you are simply wasting your money. The issue is that there are
a great many Analytics tools on the market, and few actually provide
competent guidance in how to use the data to achieve your internet
marketing goals. We offer a discussion of our
Analytics
methodology, and discuss how our technology can very economically
present statistics to manage your business, especially when coupled with
our offered consulting. This is a must-read section! When you are ready
for a bit of help, our
Analytics and
Conversion Optimization services page describes ways that we can
assist you with ROI calculations and traffic increasing projects.
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The ultimate goal of business is positive performance of the bottom
line. Conversions have a direct correlation to the bottom line as
completions of a business's goals, including sales and leads.
Conversions can also be defined as less-immediate brand wins including
sign-ups to a mailing list, catalog or newsletter, and steps along a
purchase-oriented conversion path that may lead to brand loyalty,
recommendations to friends and future sales. A business's website is a
powerful tool for gaining conversions, and a website can be engineered
to encourage conversions, from high-level site architecture to details
as small as the color of a button. Through testing, analytics and tools
that uncover visitors' paths, focal points and clicks on a site,
conversion rate optimization will improve a site's ability to turn
visitors into customers.
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Quote
Social media is one of the Web's largest growth sectors, in terms of
time spent and individuals engaged on various social networking sites.
Social media is also the most interactive online arena, allowing users
to comment, share and build upon conversations, ideas and media. For
businesses, that means social media is a channel that can't be
overlooked. Each social media platform offers users and businesses
unique benefits of participation depending on the platforms common
usage, participation and advertising or promotional opportunities. A
well-designed SMM strategy identifies those social media platforms that
offer the best return on investment for a particular, whether by
community building, branding and visibility, or ad-driven website visits
or sales. Furthermore, SMM is used to monitor a business's online
reputation, ensuring a positive presence supported by constructive
conversation.
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Web design and SEO design are different. Many offer services to
create a pretty website using Flash, AJAX and a Content Management
System. But most designers, and most CMS systems, make production cars.
If you want to race and if you want to finish number one, then you need a
race car. Race cars require blueprinted designs, handcrafted tuning,
and a skilled team of engineers. Only then can they compete in a real
race. A race car will almost always beat a production car and search
engine placement is not much different - the best will win. The only way
to win in the search engines is to design your site for the purpose of
competing. A properly designed website will succeed with both your
customers and the search engines. Our Search Engine Optimization (SEO)
Web Design section discusses design concepts and implementation
techniques as well as our design-related search engine optimization
services. Our Siloing Architecture services page describes ways that we
can assist you with complex projects.
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